Community Poll

Nature's Variety

Nature’s Variety is a small, independent pet food company located in Lincoln, Nebraska. Their team is passionate about providing proper, holistic nutrition for your beloved dog and cat. They believe the best nutrition comes from healthy, natural ingredients.

They know all about natural foods – the Nature’s Variety line was developed by families who have been practicing sustainable agriculture for more than 140 years, raising quality livestock and growing crops in America’s heartland. Their wholesome foods are made with integrity and care. They stand behind their products with a 100% satisfaction guarantee.

They are a team of proud and loving pet owners and believe that your pet deserves the best in nutrition. They understand that that your pet has a special place in your family, your life, and in your heart. They also maintain a Pet Nutrition council composed of specialized veterinarians, nutritionists, and animal authors and experts.

Raw diets provide nutrition the way nature intended. Nature’s Variety Raw Frozen Diets are formulated like the ancestral diet with 95% meat, organs, and raw ground bone, and with wholesome fruits and vegetables. Dogs and cats are meat eaters by nature. A diet consisting primarily of raw meat, organ meats, bone, and fat reflects what your pet would eat in its natural habitat. Since dogs and cats are carnivores by nature, they thrive on a diet rich in nutritious meat.

Proper nutrition can help pets attain – and maintain – a healthy body and a happy life. Many of the benefits of optimal nutrition include a lush & glossy coat, healthy skin, lean muscle tone, a robust immune system, strong bones and teeth, a healthy heart, proper digestion, and increased energy & vitality.

Nature's Variety, believes natural is best – and a raw (uncooked) diet is as natural as you can get! Since raw diets provide nutrition the way nature intended, they are truly "the gold standard" of nutrition for your special pets. Cooking food causes proteins to denature, and many become distorted or damaged, essentially destroying their biochemical identity. They believe raw diets are superior to cooked diets because the proteins, vitamins, and minerals are more intact and more bio-available, meaning they are available for your pet to utilize and benefit from. Additionally, raw meat is about 60-70% moisture, and is an excellent source of dietary water. Adequate water intake is considered by many veterinarians to be the first line of defense against kidney and urinary disease.